The largest urban community college in Michigan, with six campuses across 32 cities and townships covering 500 square miles was in disarray and had gone through 15 presidents in 30 years.
Bassett & Bassett was engaged by a new Chancellor to rebrand, reposition and grow the college, both in students and community support.
Our proprietary Strategic Communication Management Plan role ranged from high-level strategic counsel to boots-on-the-ground emergency and crisis management 24-7-365. All materials were produced in English, Spanish and Arabic. We even added day care facilities during registration, and introduced online registration.
We have produced special events, a social media program, as well as an editorial schedule for a custom publication program which includes but is not limited to Legislative Updates, nationally published books and neighborhood newsletters, to campus promotions, neighborhood town halls and specialized curriculum promotions.
Today, the College District is one of the largest in the state with more than 70,000 students and has become a national model. The District has passed two millages, including in the anti-tax environment of recent general elections.