Chairman & CEO
Leland has been a pioneer in the application of communication psychology [human communication sciences] and strategic planning to public relations, corporate communication and integrated strategic communication management for more than three decades. He has particular expertise in strategic communication analysis and design, consumer behavior, crisis management, organizational development, public policy development and issue management.
He introduced the nation’s first corporate strategic communication management department in the 1970s, designed and taught the nation’s first graduate strategic communication management curriculum at Michigan State University College of Communication Arts & Sciences in the 1980s, and co-founded the first commercial communication arts & sciences-based communication professional services firm in 1986. Bassett is active as a professional services practitioner, guest lecturer, platform speaker, skills seminar leader, and not-for-profit leader.