Meanings are in people.

Not in words logos tweets or spin

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Global Communication & Marketing Strategists

We blend applied communication science and psychology with more than 200 years of successful experience to create change. In layman’s terms, we use communication as a tool to take messages and transform them into understanding, and meaningful connections between you and your audience — which strategically allows for the accomplishment of your goals.

Featured Case Study

  • Growing an educational jewel
    The largest urban community college in Michigan, with five campuses across 32 cities and townships covering 500 square miles was in disarray and had gone through 15 presidents in 30 years. Bassett & Bassett was engaged by a new Chancellor to rebrand, reposition and grow the college, both in... Read more